Upscale Main Line Mag Shouts Out Parkesburg, West Sadsbury

Upscale Main Line Mag Shouts Out Parkesburg, West Sadsbury

What does the main line and towns like Bryn Mawr and Ardmore have to do with Parkesburg and West Sadsbury?

Very little wealth, either inherited or earned, can be found in either Parkesburg or neighboring West Sadsbury.

We do share the train tracks.  It was after all the train line we shared that allowed residents to commute back and forth to jobs and family in the city or points west including Harrisburg, Pittsburgh and Chicago.  But when people refer to Philadelphia “Main Line,” hardly ever (as in never!) is our humble town included in the same sentence with towns like Villanova, Wayne and Bryn Mawr.

So if we agree we have little in common with our distant affluent cousins on Philadelphia’s Main Line, why would Main Line Today magazine dedicate a four page spread to West Sadsbury and Parkesburg in their latest edition?

The simple answer is Victory Brewing, West Sadsbury newest corporate citizen.

Turns out the craft brewer’s $100 million dollar, 225,000 barrel-a-year expansion into these parts caught the attention of the publisher of the upscale magazine.  In an article titled, “Victory Brewing Company Spreads Their Wings West” writer Scott Pruden makes the following observations about West Sadsbury and Parkesburg:

“It’s a unique place. You have industrial land interspersed with preserved farms,” a quote attributed to West Sadsbury Township Supervisor Frank Haas.

And a couple of paragraphs later

It’s a big deal, certainly, for Victory. But for West Sadsbury, it’s like hitting the jackpot. Sitting at the far western edge of Chester County, the township maintains a small industrial base but is mostly agricultural. The proximity to Lancaster results in a substantial Mennonite and Amish population, as well as a geographic connection to the nearby borough of Parkesburg.

A combination of factors made the site ideal. First, there was an existing vacant industrial structure to renovate. Second was the proximity to a reservoir fed by the headwaters of the west branch of Brandy- wine Creek (water for the Downingtown brewery comes from the east branch). Third, a mix of demographic indicators suggested Parkesburg and the surrounding area were due for growth. One of the biggest indicators: a new Walmart 10 miles away in Oxford, along with an existing store nearby.

Regarding the new brewhouse’s tourism potential:

For now, though, it’s an undistinguished stretch of highway just after the Route 30 Bypass rejoins Lincoln Highway and just before the Lancaster County village of Gap. For those headed along this well-traveled route, there aren’t many reasons to stop.

With the arrival of Victory, Haas expects that perception to change. Aside from dining and events, he envisions a steady stream of suds lovers making pilgrimages to their favorite beer’s point of origin. Haas foresees folks driving from Wilmington, Del., and Philadelphia. Others could arrive at the Parkesburg railroad station via Amtrak and take a shuttle to visit the brew- ery. “Once they get past the construction part of things, we can start working on the marketing part of things,” he says.

While not the official home of the brewery, Parkesburg would see benefits, as well. “Getting strangers to drive through your town is an opportunity,” says Haas. “Nobody out here is viewing Victory as a competitor. They’re looking at them as shining a bright light on the area and highlighting what’s here.”

Not a bad article all in all.  Turns out when it comes to beer, even wealthy Main Line writers have nice things to say about their country cousins.

You can read the entire Main Line Times article here.

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